Keyword Research Tutorial For Google Ads Campaigns and PPC Advertising Campaigns GSMFRP

Check out our Keyword Research Tutorial for Google Ads campaigns, where we show exactly how to find keywords that you can target with your PPC Advertising campaigns through Google Ads and Bing Ads. We will be using the Google Keyword Planner for this tutorial. I have been getting a lot of requests for how I find keywords to target and the methods and strategies I use for keyword research. I use the Google Keyword Research Tool, which is also referred to as the Google Keyword Planner. It is a completely free keyword research tool, and this keyword research tutorial is completely free as well!

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We cover PPC Advertising keyword research in this video. All of our Pay-Per-Click Advertising keyword research tips are going to be slightly different than the strategies we use for Search Engine Optimization (SEO). If you’re wondering how to do keyword research in 2020, you have come to the right video. Our keyword research methodology is very simple and it will give you some effective best practices, tips, and tricks to find profitable keywords that you can target with Google Ads and Bing Ads when customers search keywords related to your business.

You can find our Google Keyword Planner Tutorial and some Keyword Planner feature updates below. There is a lot to learn about this complex keyword research tool, so watching other videos, even on other YouTube channels can be helpful.

Google Keyword Planner Tutorial 2019:

6 New Google Keyword Planner Features:

We start by opening our Google Ads account, going to the campaign overview screen, clicking on tools in the top right corner, and clicking on Keyword Planner under Planning in the tools menu. From there, you want to search the most relevant keyword or keywords related to your business. Google will sort the top keywords by relevance, top average monthly searches, and you can see some bidding ideas as well for how much other advertisers are bidding on the same keywords.

From there, you can start building your plan, which will eventually become a campaign. You can take each keyword and add it to new ad groups as you build your plan, and I prefer to target the exact match version of the keyword. You can go back later and target the modified broad match version of the keyword as well.

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36 thoughts on “Keyword Research Tutorial For Google Ads Campaigns and PPC Advertising Campaigns GSMFRP”

  1. Please subscribe to my YouTube channel for more of my marketing tutorials! For my free online marketing video and eBooks, sign-up for the Surfside PPC Newsletter and it will be sent to you immediately: I do not sell to my email list and you can stay up-to-date on our content. Thanks for watching my video and leave any questions in the comments section.

  2. Hi thank you for your material, it is very useful. I followed all the steps that you tell us on the video to create the keyword list, but i have a question. I sell only one product and only one brand, i sell Ray-Ban sunglasses.

    People usually write to the Ray-Ban brand in three ways: ray ban (60% of the time), rayban (25% of the time), ray-ban (15% of the time).

    My question is: Should I add the 3 ways to write it as a keyword or just adding ray ban is enough because the system keyword will interpret the 3 ways of write it as only one keyword?

    As you recommend, i only use exact match and Match Modifier on all the keywords, and i added 4 keywords as max on each ad group.

    In case I need to add, should I add in different ad groups or the 3 ways of write it in the same ad group?

    I would like to avoid adding the 3 ways to write it, because ray ban is written next to many keywords that I have in all my ad groups (more than 100). This is because most of the keywords are ray ban plus the name model, for example: ray ban aviator, ray ban wayfarer, etc. So, all the keywords of my account will be X3.
    Now i have aprox 100 keywords, making this change, i will have aprox 300 keywords, and it is bring much problem to analyze the keywords.

    Anyway, if adding the 3 ways to write it will make the ad more effective, I am willing to have more than 300 keywords without any problem.

    Sorry for a too extension question but i want tell you all the details to make the best decision.

    Thank you again for your content, and sorry for my bad english (i speak spanish).

  3. Hi thank you for tutorial.. I don't know what is the difference between between low key word and high keywords
    e.g low keywords people search for it alot or it is neglected

  4. Like always awesome video, well explained and easy to understand. Do you have a video on Google Ads Editor since I have watched most of your videos and I haven't come across that one. Thank you very much..

  5. thank you so much sir. just subscribe please just wanted to ask what about keyword for affiliate marketers where they tend to have different keyword for each product they promote how are they going to use the keyword planner thank you

  6. I have a dumb question as I'm just starting out on Amazon FBA business and setting up my PPC? Is this method relevant and still viable for Amazon PPC, is google ads tool free? I haven't seen this approach discussed before

  7. Dear sir your videos id full of a lot of technical information but i would like to make a request to you Please can you down your speaking speed. you Speaking Fluency is so fast !

  8. Thank you for that tutorial – a lot of value given. I'm currently running campaign with BMMs in my KWs. These get very low search traffic. Would that be ok to use BM KW in my case? Or maybe it'd be better idea to still run campaign on BMMs but with less words per keyword so it's a bit broader?

  9. Please let me know if you have any questions about our Keyword Research Tutorial for Google Ads. We will have a separate video out for SEO Keyword Research tomorrow.

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